TOTTORI: LAND OF UNDISCOVERED TREASURES
If you long to visit corners of Japan’s archipelago that remain unexplored by foreigners and Japanese alike, you may have just found your dream destination. Hugging the windswept Sea of Japan coast in the Chugoku region (also known as San’in San’yo), Tottori–Japan’s least populated prefecture, which also counts itself among the country’s ten least-visited—is home to breathtaking sand dunes, a treasure trove of wholesome food such as seafood, Tottori wagyu-beef "Oleic 55", and top-quality Japanese sake.
DO IT ALL—TOTTORI STYLE
Your trip to Tottori includes a lineup of enticing experiences that include the chance to sandboard (just like snowboarding, only in sand!) or ride atop a camel at the Tottori Sand Dunes; ogle dramatic sculptures at the world’s only indoor sand museum; visit a tranquil Japanese garden next to a historical castle; carve—and, yes, indulge in—your own sashimi lunch; and enjoy some of the purest sake you will ever have the pleasure of tasting, among numerous other activities.
CARVE A NEW PATH
With the upcoming 2020 Tokyo Olympics ensuring an influx of tourists into Japan, it is highly likely that Tottori’s incredible array of hot-ticket tourist spots will be kept secret no longer. So why not be among the first wave of those to discover just how enticing this hidden region truly is?